LookZones

LookZones are easily definable regions of interest that researchers can specify in any of GazeTracker™'s analysis modes (still images, videos, or software applications).

LookZones generate statistics based upon actions occurring inside of the zone. Some of these statistics include number of times the region was observed, number of mouse clicks in the region, and total time spent looking in the region. LookZones may be any size or shape. An unlimited number of them may be set up in any analysis mode. LookZones can also be dynamic, automatically changing size and position for changing screen content in response to scrolling, videos, or animation.

Dynamic Content

One of GazeTracker™'s most powerful features is its ability to automatically analyze dynamic content. In Application Analysis, this means that GazeTracker™ knows when test subjects scroll in a website. This allows GazeTracker™ to automatically associate captured gaze and mouse data to the contents specifically shown on the screen at that time. All data is "corrected" for the scroll offset of the page.

In both Application and Video Analysis, LookZones can dynamically change position and shape to accommodate changing screen content. This includes scrolling in web pages. This allows you to receive accurate metrics on how long a subject truly observed particular parts of your site or video. Pictured above is a LookZone that tracks a particular object on a car driver's helmet. The automatic LookZone pictured here would allow researchers to automatically know how long a test subject has observed that portion of the driver's helmet regardless of where the driver moves her head.

SceneSync

SceneSync™ technology allows GazeTracker™ to synchronize its collected data to outside video feeds. GazeTracker™ creates an AVI file of the video feed and ensures that the timing of this AVI file matches the time stamps of GazeTracker™'s other collected data. This allows GazeTracker™ to be used with head-mounted eye-trackers, simulators, and televisions. Researchers can also have other cameras collecting data on their subjects during their test sessions.

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