The Still Image Analysis feature displays a sequence of static images on a computer. The next image appears after a predefined length of time or when a specific keystroke or mouse click is made. GazeTracker™ gathers information, such as eye position and pupil dilation, as recording takes place.
The Video Analysis feature displays a sequence of videos on a computer display. These videos change after they finish playing, after a predefined length of time, or after a specific keystroke or mouse click occurs. GazeTracker™ gathers information, such as eye position and pupil dilation, as recording takes place. After recording, GazeTracker™ provides tools to analyze and to visualize the collected data, such as data export to Excel™ or other statistical packages.
The Application Analysis feature allows GazeTracker™ to store data as users react to software interfaces. GazeTracker™ tracks a person's gaze position, pupil dilation, and all mouse clicks, mouse movements and keystrokes as a person interacts with each application running on a Windows™ desktop.
The Webpage Analysis mode includes all of the features of Application Analysis plus some capabilities unique to analyzing web pages. GazeTracker's ability to analyze dynamic content allows the software to seamlessly provide the information that researchers need to effectively analyze web sites. GazeTracker parses the HTML and knows the layout of the page, automatically establishing LookZones on images and hyperlinks. The pages visited by the test subjects are also automatically stored.